DAVID CROSS’ DIRECTORIAL DEBUT “HITS” TO BE RELEASED IN THEATERS AND BITTORRENT AS PAY-WHAT-YOU-WANT FEATURE STARTING FEBRUARY 13
Los Angeles, CA (January 7, 2014) – Honora announced today that it will release HITS in February 2015 as a pay-what-you-want film, in partnership with BitTorrent, Inc. “HITS”, written and directed by David Cross, debuted at the Sundance Film Festival in January 2014. On February 13, it will be the first feature film to be distributed as a BitTorrent Bundle, directly to fans as a pay-what-you-want release. Fans will also be able set their own pricing in theaters at pay-what-you-want screenings in theatrical markets throughout the US and Canada and on VHX. This will coincide with a traditional theatrical release in New York and Los Angeles and on iTunes, Google Play, Vimeo and other platforms.
“With the release of “HITS”, we’re giving audiences what they want, when they want it, in the form they want it in and at a price that they choose. As far as we know, this experiment is the first of its kind and was borne out of an unwavering belief in the film and our hopes for it to reach the widest possible audience.” Honora Founder Giles Andrew.
“HITS” marks the first feature film and pay-what-you-want project to be released as a BitTorrent Bundle; And it marks a way forward for distribution: a sustainable model for directly reaching and engaging 170 million fans around the world online, and in theaters, on your own terms.” Straith Schreder, Director of Content Strategy, BitTorrent, Inc.
David Cross will also launch a Kickstarter campaign today to raise supplemental funds in an effort to get HITS into as many cities as possible, allowing fans the opportunity to take an active part in the film’s distribution.
To help with campaign go here: https://www.kickstarter.com/projects/1573560609/hits-a-film-by-david-cross
“For me this is all about offering as many fans as possible the opportunity to see this film. What we would do with the money we raise here is go out to a number of different cities, rent and pay for a theater, the staffing, marketing, and then fans can pay what they want to see the film. The more money we raise, the more cities we can go to.” Director David Cross
“HITS” is a dark comedy exploring the nature of fame in 21st Century YouTube America. The film takes place in a small town in upstate New York populated by people who trade in unrealistic expectations. It’s a story in which fame, delusion, earnestness, and recklessness meet, shake hands, and disrupt the lives around them.
“Hits” is written and directed by David Cross
“HITS” is produced by Giles Andrew, Ryan Brooks, David Cross, Charles Denton, and Jessica Latham.
The film stars Meredith Hagner, Matt Walsh, James Adomian, Jake Cherry, Derek Waters and Wyatt Cenac along with Julia Stiles, David Koechner, Jessie Ennis, Amy Sedaris, Erinn Hayes, Michael Cera, Amy Carlson, Jason Ritter, and Kurt Braunohler.
“HITS” is produced by Honora in association with Brooks Media.
HONORA makes originals. We were established to promote original filmmaking and new forms of distribution. We have no fixed format or way of doing things, just a simple determination to empower filmmakers and build a sustainable future for independent film.
Our current slate of films include “DEAN”, “HITS”, and “SEQUOIA”. More information available on
BitTorrent Bundle is a direct-to-fan publishing platform dedicated to artist empowerment. Since its launch, BitTorrent Bundle has become home to more than 20,000 creators and rights holders. There are more than 2 million licensed titles, reaching an audience of more than 170 million passionate music and film fans around the world. In 2013, BitTorrent was named by Fast Companyas one of the World’s Most Innovative Companies for its work with artists.